Most businesses have much to gain by running a customized loyalty program. A well-run program can give your business a competitive edge, better understanding of your customers, increase brand awareness and make your brand more presentable and trustworthy. All these can be expected to increase sales significantly.
Customers are used to loyalty programs at retailers of fashion, toys, cosmetics and sports, as well as restaurants and Cafés. Nowadays, loyalty programs are becoming increasingly common in more and more industries including both B2C and B2B. If customers visit your business at least once a year – a loyalty program is for you.